Industrial Manufacturing: Next-level ABM produces a 1,300% increase in ROI
1,300%
ROI Increase
75%
Opportunities Influenced
45%
Shorter Sales Cycle
3x
Pipeline Growth
The Challenge
The client needed to target specific high-value accounts in a competitive industrial market where traditional marketing approaches weren't generating qualified leads.
The Solution
We implemented a comprehensive ABM strategy that combined intent data, personalized content, and multi-channel campaigns to reach decision-makers at target accounts.
Our Approach
Identified and prioritized top 100 target accounts using intent data and firmographic criteria
Developed personalized content and messaging for each account tier
Launched coordinated campaigns across LinkedIn, display, and email
Implemented real-time tracking and optimization based on account engagement
Aligned sales and marketing teams around shared account insights
Services Used
“PRPPC's ABM approach transformed how we engage with our most valuable accounts. The results speak for themselves.”
VP of Marketing
Fortune 500 Manufacturer
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