PRPPC | Services

Corporate Services

Another thing that we do differently is that we can act on a potential customer base that you already have.

Many of our customers already have a list of potential customers but are struggling to convert them. This is where we come in. The team can take a look at your target market and devise a strategy that will turn these leads into sales, carrying out a fully fledged sales process mainly involving sales calls to convert them from names on a page to lists.

Managing communications all the internal and external communications that aim to develop specific ideas among stakeholders, that are a fundamental part of our establishment is called corporate communications.

Identity

The public reflection of a corporation is called corporate identity and mostly, it’s formed by trademarks and branding.

Reputation

The overall collection of a corporation’s actions and the ability of conveying results, is the corporate reputation.

Branding

The crucial benefit and difference that corporate branding gives is that it’s directly connected to your brands overall authority and credibility.

Personal Services

Improved Customer Experience

Customers are more comfortable providing personal information to their favorite brands if they get something in return. They fill out forms, download whitepapers, participate in surveys to get discounts, and indicate their favorite purchases or preferences. So, what’s the catch? With all of this customer data being offered, the consumer expects brands to protect any sensitive information and offer more personalized experiences when they come back.

Drive Revenue

By identifying and responding to the preferred channel for each customer, companies can increase ROI. With the right automation technology, marketers can identify which channel customers engage with, then automatically follow up across channels as part of an omnichannel approach.

Increase Brand Loyalty

When consumers provide information and data, they expect to be treated as unique individuals with specific preferences. Businesses that dedicate time and resources to implement successful personalized marketing strategies will benefit from a competitive advantage in both brand loyalty and customer satisfaction.

No one said it was easy. When launching a successful personalized marketing strategy, the following should be considered: Compare. To start, if you’re not using any kind of content personalization engine, you should be. If you are already leveraging a personalization platform, make sure to compare your existing solution against any other that claims to offer more value. Capture.

Typically, the implementation of this type of solution is fairly easy (requiring only a few lines of code on your webpages). Once code has been added to your website, you can start capturing data, including clicks, time on site, abandoned shopping carts, purchase history, and much more. Analyze. Capturing data, building analytical capabilities, and developing adaptable websites are all beneficial to an organization, but they are most valuable when fully synchronized with each other.

After just a few short weeks, your personalization solution should be able to provide relevant content recommendations to customers. This is when you should run an A/B test to validate the performance of your system vs. a control. Act. Data collection and analysis inform your marketing decisions, but you should still let the machine do the heavy lifting. Don’t play with the calculation method more than necessary (for example: new promotions, out of stock products, etc.)